Private Equity · Consumer Packaged Goods
We invest in scalable branded and private-label CPG companies — bringing operating expertise, deep industry relationships, and patient capital to founders and management teams.
Investment Focus
Food, drug, mass, club, and convenience channels — with a strong interest in natural and organic products.
Our Approach
We take a long-term view, place an emphasis on executing a clearly defined value-creation plan, and motivate teams with performance-based compensation tied to common goals. Three principles guide every partnership.
Our exclusive focus on consumer products lets us bring operating expertise and deep industry relationships to support our companies.
Fairness, transparency, passion, and follow-through are key ingredients to success. We say what we do, and do what we say.
We partner with management to drive growth — providing top-flight resources and capital for internal growth and add-on acquisitions.
Select Investments
Active Investment
Nuevo Garcia has been manufacturing a variety of value-added proteins such as Barbacoa and Chorizo, as well as staples such as Tamales, for over 60 years.
Select Realized Investments
The leading brand of locally sourced U.S. raw and unfiltered honey — 23 varietals sourced exclusively from local beekeepers, sold at Sprouts, Whole Foods, Albertsons, Kroger, and Walmart.
Producing premium natural and organic branded and private-label Southwestern foods since 1979. Principally known for salsa, alongside sauces, dips, and more.
Produces and distributes gourmet sauces and oils to wineries, gourmet shops, and grocery stores throughout the United States and Canada.
Representative investments shown. Past performance is not indicative of future results.
Featured Case Studies
Mission recruited an experienced management team, helped optimize the company's SAP operating system with best-in-class reporting, and led a successful rebrand of the company's product, among other initiatives.
Exited to Falfurrias Capital Partners in 2021In a 2011 majority recapitalization, Mission recruited experienced management and board members, implemented an SAP system with real-time dashboards, retooled the manufacturing facility, and built a fact-based sales approach that expanded the brand into Grocery, Mass, Drug, and Club channels.
Exited to Teasdale Foods in 2015Our Team
Decades of combined experience across banking, private equity, and consumer operations.
"Bobby" McGee brings more than 40 years of experience as a banker and entrepreneur. He served as head of Corporate Banking for JPMorgan Chase in Houston before being named Chairman & CEO of Chase Bank in Fort Worth and Vice Chairman in Dallas.
He has served on numerous public and private boards across insurance, banking, energy, branded consumer products, and retail. A 1977 graduate of the University of Texas Business School.
bmcgee@mission-cap.comRichard brings 20 years of private equity experience across the full investment process — sourcing, due diligence, lender negotiations, closing, interim senior leadership roles, and post-transaction operational initiatives.
He holds a B.S. in Business Administration and Accounting from Washington and Lee University and also studied at the London School of Economics.
rgarland@mission-cap.comNews
Get in Touch
Mission Consumer Capital
201 Main Street, Suite 1310
Fort Worth, TX 76102
Whether you're a founder, management team, or intermediary — we'd like to hear from you.
Contact Us → Or email us directly at info@missionconsumercapital.com